Aston Martin Formula One 22' VIP Floor Plan
For the 2022 F1 season, Aston Martin Aramco Cognizant introduced their latest challenger car with an eye-catching new livery design. Drawing inspiration from the revamped F1 cars, the design aimed to foster closer and more competitive racing, capturing the essence of speed and innovation. To elevate the experience at the AM HQ showroom in Gaydon, I leveraged existing floorplan images to strategically integrate the main beverage sponsor, Peroni. By seamlessly incorporating standing bar stools and tables, I created an inviting atmosphere conducive to networking and engagement.
Moreover, I curated a dynamic visual display by showcasing the team's sponsors on digital screens and walls throughout the showroom. This not only provided valuable exposure for the sponsors but also enhanced the overall ambiance, catering to VIP guests, presenters, and staff alike. Despite the concise brief, I meticulously executed the design, adhering to the designated range of AM colors while highlighting the iconic British Racing green livery design for the 2022 season.
Through thoughtful consideration of space utilization and branding elements, I succeeded in creating an immersive and memorable experience for all showroom visitors.
All press images are the property of Aston Martin Formula One, and the project was undertaken during my role at Havas Play in January 2022. I collaborated closely with senior designers, art directors, external agencies, and the exceptional team at AM to bring the vision to life.
